Southpoint
Restaurant & Bar


Brand Identity & Website

Southpoint Restaurant & Bar is a chef driven dynamic food & beverage experience located on the south shore of Irondequoit Bay in Rochester, NY. Taking inspiration from around the world, their menu has something for every taste bud—meaning the brand had to appeal to a wide audience. With a rustic yet modern interior the identity was designed to be uncomplicated and versatile. The brand starts with a bold logomark with simple typography while the color palette is sophisticated, modern and classic.